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I'm Andy Chen, a creative production leader and brand strategist with over a decade of experience building visual identities, leading creative teams, and producing content that connects with people.
My work lives at the intersection of strategy and execution. I've developed brand systems from the ground up, art directed vehicle launches for luxury automotive, managed multidisciplinary teams of designers and content creators, and run everything from high-end, multi-crew productions to lean, self-directed shoots I plan and execute solo. Whether it's storyboarding a campaign, lighting a product shoot, or defining a brand's visual tone, I approach every project with the same question: what does this need to feel like?
At Karma Automotive, I led the creative rebrand that repositioned the company from premium to luxury — a shift that drove a 256% increase in social media impressions, a 76% lift in website traffic, and an 83% jump in merchandise sales. I've designed for events and tradeshows, built brand guidelines that scale across digital and physical touchpoints, and produced photo and video content for everything from Instagram to investor decks.
I'm based in Orange County, California. When I'm not working on client projects, I create food and beverage content — a channel I've grown to 17,000 followers through consistent, authentic storytelling.
If you're looking for someone who can think strategically, execute with craft, and lead a team to do the same, let's talk.