KARMA SC2

Designed in 2019, the Karma SC2 is the vision for the future of the Karma brand. With intention to be Karma's halo vehicle, the SC2 is the pinnacle of Karma design and technology. Underpinning the sculpted exterior is a state-of-the-art four motor platform, capable of 1000 horsepower and 0-60 in 2 seconds.

Role // Art Direction - Graphic Design - Retouching

SC2 Art Board 

The first step in introducting the SC2 was setting an artistic direction. To contrast the brand's previous California Lifestyle look, I chose a hyper-realism/sci-fi futuristic direction.

The intent was to put distance between the old brand and introduce the new brand values. The look and feel needed to reflect this new direction - high tech, cutting edge, and design-centric. This look can be seen in all of the activations from 2021 on. 

SC2 Images

Additional images for the SC2 Reveal Campaign. 

Images used on the Karma Automotive homepage, social media, and print material.