Las Vegas Raiders x Karma

96 million - the amount of people per year who view Allegiant Stadium's highway-adjacent digital billboard. Karma's partnership with the Raiders is one of the largest activation in the company's history. 

The collateral required for this partnership includes: digital billboard, stadium billboard, Raiders Magazine full-page ad, TV commercial, radio spot, and branding inside the stadium. 

The launch of this campaign increased web traffic by 2000% and continues to draw a steady audience during the off-season.  

Role // Art Direction - Graphic Design - Retouching - Project Management 

NATIONALLY TELEVISED COMMERCIAL 

Role // Director - Editor

RAIDERS MAGAZINE AD

One of the perks for game-attending Raiders fans is the Raiders Magazine. With 45,000 views per game, the ad was in a perfect place to capture audience attention pre and post game. 

With its minimalistic layout, the emphasis was placed on the GS-6's exterior design, intending to pique the viewer's interest and hit the CTA. 

RAIDERS HIGHWAY MARQUEE

When driving past Allegiant Stadium on I-15, the second largest screen drivers notice is the Raiders Highway Marquee. As tall as the stadium itself, I had the opportunity to conceptualize an advertisement that would capture drivers' attention. 

The art needs to be vibrant and eye-catching, making sure the product and company name are the first and second items people on the highway see. 

ROS BANNERS

Misc Run-Of-Site Banners for the Raiders' website and newsletters.