KARMA

IVARA

Role: Director & Producer
For: Karma Automotive

Grand
Tourer

Unveiled at Monterey Car Week, the KARMA Ivara establishes a new segment of multi-terrain capable vehicle, the “GT-UV,” or Grand Touring Utility Vehicle.

The Ivara marks a new direction for KARMA, who has until this point been designing and producing sports cars. With the introduction of a GT-UV, this vehicle needed a special photo shoot to attract attention online, in both the public relations and digital media spaces. 

Exotic Proportions

The Ivara's signature Comet Line draws exotic proportions, projecting an otherworldly boldness to deliver a dramatic four-seater concept unseen before in the ultra-luxury segment, or anywhere else.