Vantra Bike

BRAND VIDEO PRODUCTION

Challenge

Vantra Bike needed compelling video assets to secure investor funding for their Malaysian market launch. The rebrand aimed to showcase a California lifestyle aesthetic, but production faced significant constraints: no branded product available, a makeshift warehouse setup with a 12ft paper cyc too small for the bike, and a tight one-week turnaround for all deliverables.

Approach

As videographer and editor, I crafted a solution around the limitations:

• Developed careful compositions to avoid showing unbranded elements
• Maximized the small warehouse space through strategic lighting and framing
• Extended the background seamlessly in After Effects to hide cyc gaps
• Delivered polished assets for web and social within the compressed timeline

Result

The video campaign successfully communicated Vantra's California-inspired brand identity, contributing to secured funding from investors and enabling the company's market entry in Malaysia.

Role: Videography, Editing, Lighting