KARMA

KAVEYA

Role: Director & Producer
For: Karma Automotive

Otherworldy Presence

No landscape is more fitting for the reveal of a KARMA vehicle than Pebble Beach, CA. For a brand born, designed, and manufactured in California, the annual Monterey Car Week event at Pebble Beach would be the prime location to unveal its flagship vehicle, the Kaveya. 

Featuring 1,000 hp, the all-electric super coupe is KARMA's flagship vehicle, showcasing the future design and technology of the brand's next product lineup. 

The photoshoot aimed to highlight the vehicle in an environment that echoes the etheral vacuum of space, having the design and material choices stand out on their own. 

Interior

The timeless and minimal exterior is complemented by an ultra-luxury interior. 

The interior of the Karma Kaveya draws inspiration from Alchemy; the interaction of interior surfaces and textural contrasts between gloss black, suede and leather, punctuated by metallic elements that quietly shimmer orange and blue, as if fired in a kiln. 

Midnight blue leather conjures the vastness of outer space, completing a cohesive narrative from the Kaveya’s exterior Comet Line and “Interstellar Silver” paintwork through to its interior. Non-essential displays remain hidden until summoned, following a “reductionary” approach that enables the driver to remain focused on the pleasure of driving.